Irene Energy is a renewable electricity supplier that uses the Stellar blockchain for verifiable micropayments. Thus letting consumers know, control and check the ultimate recipients of their electricity spending. This, in turn, enables actual citizen empowerment – the core of Irene Energy’s branding. Together with a gamified switching process and lower prices, these 3 marketing axes will help Irene Energy create its community.
Irene Energy’s internal currency is also the world’s first green and AML-compliant token
It is green because Tellus tokens use the energy-efficient Stellar blockchain and pays for renewable electricity bills and it is AML compliant because, unlike Ethereum-based tokens, Tellus tokens can only be purchased after advanced KYC/AML screenings, both on the primary and secondary market.